Media Sculptures by Rainlight

ELAN Urban, the manufacturing arm of ELAN Group, proudly produced these advertising assets locally at its state-of-the-art factory in Doha's new industrial area. These are the first advertising assets to be planned and produced in Qatar.

The boulevard totems, standing at 4.5 meters tall, are crafted from stainless steel plates to form a seamless, continuous surface, incorporating integrated LED screens for dynamic displays.

The 14-meter-high Gateway totems feature 3D-formed and perforated stainless steel panels, with a substantial 5 x 9 meter embedded LED screen. The use of uncoated metalworks underscores a commitment to sustainability; steel is 100% recyclable and maintains its full performance through endless recycling, making it an exemplary cradle-to-cradle material.