An accomplished industrial designer dedicated to crafting impactful, human-centered experiences. With a rich background collaborating with industry leaders such as Okamura, All Steel, Kvadrat, Scavolini, and Alessi at Rainlight Studio, James seamlessly integrates artistry with scientific precision to create sustainable, aesthetically pleasing solutions.

Educated at Victoria University's School of Design, James developed a profound appreciation for the intersection of form and function across diverse design disciplines. His journey includes pivotal roles at Fredrikson Stallard, Bethan Gray, and Michael Anastassiades, where he honed his skills in creating compelling designs that resonate globally.

At Minimalux in London, James gained invaluable insights into global design dynamics, leading transformative projects in lighting, furniture, and bespoke accessories. Committed to responsible design practices, he advocates for the preservation of natural resources and the enhancement of human well-being as core tenets of his creative process.

My design philosophy is built around strategic innovation, executed through a five-stage process: Discover, Create, Develop, Deliver, and Launch. Each step is designed to ensure thoughtful, relevant, and user-centered solutions.

• Discover: I rely on ethnographic research methods to uncover deep, human-centered insights, creating a strategic foundation that guides the project forward. This discovery phase ensures that ideas are targeted and relevant to the needs of the end users.

• Create: With clear insights in hand, I focus on generating meaningful, well-grounded concepts. Ideation workshops, form exploration, and prototyping help translate initial ideas into compelling, reasoned solutions.

• Develop: This stage is all about fine-tuning. I meticulously evolve designs by testing, adjusting, and optimizing details—covering everything from materials and finishes to technical feasibility. The goal is to enhance both the aesthetic and functional aspects, while ensuring the design is ready for smooth implementation.

• Deliver: With established connections to world-class manufacturers, I facilitate the seamless transition from design to production. My approach ensures that each detail, from engineering to design specifications, is aligned for high-quality execution.

• Launch: Once the solution is market-ready, I shift focus to creating a powerful presence. Whether through targeted marketing strategies or memorable launch events, I develop tailored communication plans that maximize visibility and create lasting impressions for successful product launches.